In commercial space, lighting can not only express goods and enhance the shopping experience, but also determine the atmosphere of the space. Taking consumers as the center, creating a brand-new experience economy and creating a relaxed and pleasant consumption atmosphere are crucial to the construction of jewelry brand culture, strengthening personality positioning, rendering brand temperament, guiding customers to consume, deepening shopping experience, and even creating cultural identity.
When starting each lighting project, lighting designers usually ask the following three questions for each functional area:
1. What is the architectural or functional focus of the space?
2. How can lighting maximize the display of goods in the store?
3. What lighting strategies and methods can be used as the basis of lighting design?
Commercial space (especially retail space) sells specific goods. Of course, we should illuminate the goods. But what is to maximize the display of goods? There needs to be a thought: why and how. What we want to ask here is, what is the purpose of illuminating goods? This determines the way of using light, the quality of light and the selection of lamps.
Sometimes, when we light up commodities, we just let them get a sense of existence and attention; Sometimes we want to show the shape, scale and color of the goods... Many times we want to show the texture, texture and details of the goods... Or bring interest to customers, or make the goods attractive and attractive!
These five keywords are the direct goals that can be achieved through lighting.
Sense of existence, attention, points of interest, attraction and temptation!
01 mobilize people's visual attention by illuminating commodities
Visual perception is essentially a complex psychological activity, which involves many factors such as feeling, perception, knowledge and memory. The expression of light on goods urges customers to extract the characteristics of the different attributes of the illuminated goods, forming a positive concept and impression in the brain, thus generating purchase motivation and behavior.
02 attract people's attention to the product by emphasizing the display with light
High brightness or high contrast brightness distribution, eye-catching light, shadow and luster tempt people to buy. The spotlight display can attract customers to pay attention to products and take the initiative to leave the moving line area to choose. The purpose of high brightness key lighting is to attract people's attention, and the residual light is enough to meet people's close observation of the color and texture of goods.
03 brighten points of interest through lights
The unified environmental facade lighting gives the jewelry business space a spacious feeling, and the contrast between light and shade leaves a vivid impression. The key lighting with narrow light beam can shape and increase the luster of jewelry. The bright area with relatively concentrated vertical facade is an effective means to guide customers to pay attention to important jewelry.
04 present and transmit specific information of goods through lighting, strengthen points of interest or enhance purchase desire
The lighting of jewelry business space needs to show the characteristics and three-dimensional scale of jewelry. The key lighting brings luster to the surface of jewelry and conveys a sense of value. Through strong light and shadow effects, it emphasizes the shape and texture of materials. At the same time, high color rendering can emphasize the quality of jewelry.
05 express goods like works of Art
In order to strengthen the product image or brand image and convey the sense of product value. Lighting designers get inspiration from museum space design and exhibition lighting methods: uniform wall washing lighting gives commodities a living space, and narrow focus beams create concentrated, unique attention and temptation.
If you have any questions, please consult seeposh.
When starting each lighting project, lighting designers usually ask the following three questions for each functional area:
1. What is the architectural or functional focus of the space?
2. How can lighting maximize the display of goods in the store?
3. What lighting strategies and methods can be used as the basis of lighting design?
Commercial space (especially retail space) sells specific goods. Of course, we should illuminate the goods. But what is to maximize the display of goods? There needs to be a thought: why and how. What we want to ask here is, what is the purpose of illuminating goods? This determines the way of using light, the quality of light and the selection of lamps.
Sometimes, when we light up commodities, we just let them get a sense of existence and attention; Sometimes we want to show the shape, scale and color of the goods... Many times we want to show the texture, texture and details of the goods... Or bring interest to customers, or make the goods attractive and attractive!
These five keywords are the direct goals that can be achieved through lighting.
Sense of existence, attention, points of interest, attraction and temptation!
01 mobilize people's visual attention by illuminating commodities
Visual perception is essentially a complex psychological activity, which involves many factors such as feeling, perception, knowledge and memory. The expression of light on goods urges customers to extract the characteristics of the different attributes of the illuminated goods, forming a positive concept and impression in the brain, thus generating purchase motivation and behavior.
02 attract people's attention to the product by emphasizing the display with light
High brightness or high contrast brightness distribution, eye-catching light, shadow and luster tempt people to buy. The spotlight display can attract customers to pay attention to products and take the initiative to leave the moving line area to choose. The purpose of high brightness key lighting is to attract people's attention, and the residual light is enough to meet people's close observation of the color and texture of goods.
03 brighten points of interest through lights
The unified environmental facade lighting gives the jewelry business space a spacious feeling, and the contrast between light and shade leaves a vivid impression. The key lighting with narrow light beam can shape and increase the luster of jewelry. The bright area with relatively concentrated vertical facade is an effective means to guide customers to pay attention to important jewelry.
04 present and transmit specific information of goods through lighting, strengthen points of interest or enhance purchase desire
The lighting of jewelry business space needs to show the characteristics and three-dimensional scale of jewelry. The key lighting brings luster to the surface of jewelry and conveys a sense of value. Through strong light and shadow effects, it emphasizes the shape and texture of materials. At the same time, high color rendering can emphasize the quality of jewelry.
05 express goods like works of Art
In order to strengthen the product image or brand image and convey the sense of product value. Lighting designers get inspiration from museum space design and exhibition lighting methods: uniform wall washing lighting gives commodities a living space, and narrow focus beams create concentrated, unique attention and temptation.
If you have any questions, please consult seeposh.
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